Journal
Insights, ideas & case notes.
Long-form thinking from the Netspace studio - strategy, design, web development & SEO.
Mobile App Development in Morocco 2026: Complete Guide + Costs
Everything a Moroccan business needs to know before building a mobile app: types, realistic MAD costs, tech choices, CMI payment, store publishing and maintenance.
WordPress to Headless CMS Migration in Morocco: 2026 Guide
When and how to migrate WordPress to a headless architecture in Morocco: benefits, risks, costs and a step-by-step guide for technical teams and business decision-makers.
Conversion Rate Optimization (CRO): More Customers Without More Traffic
CRO turns the traffic you already have into customers. Definition, concrete levers, a testing method, and why it's often the highest-ROI digital investment in Morocco.
Real Estate Digital Marketing in Morocco: Strategy, Channels & Saham Immobilier Case Study
How Moroccan property developers and agencies win at digital marketing in 2026: channels, SEO, qualified lead gen and the full Saham Immobilier digital transformation case study.
AI Search (GEO/AEO): Getting Cited by ChatGPT and Google AI
SEO is no longer enough: here is how to get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews, what GEO/AEO means, and how to prepare for it in Morocco from 2026.
Local SEO Morocco 2026: Rank in Google Maps in Your City
The complete guide to local SEO in Morocco: optimize your Google Business Profile, manage reviews, build local citations on google.co.ma and dominate the Local Pack.
Digital Marketing for Tourism and Hospitality in Morocco
How hotels, guesthouses and tourism players in Morocco can win direct bookings, reduce their reliance on OTAs, and build a brand that travels.
Online Payments in Morocco: Integrating CMI on Your Site
How online payments work in Morocco, the role of CMI, the alternatives, the fees, and how to integrate it cleanly into your e-commerce site or app.
Digital Banking in Morocco: Strategy, Challenges and CFG Bank Case Study
How Moroccan banks are building their digital presence in 2026: regulatory constraints, customer journeys, mobile UX and a full CFG Bank digital transformation case study by Netspace.
UX/UI Design in Morocco: Audit and Improve Your Site or App
The difference between UX and UI, signs a site has an experience problem, how a UX audit runs, and why it's the highest-ROI lever on your conversions.
Motion Design in Morocco: The Video That Explains Your Offer
Motion design, explainer video, 3D capsule: what it's for, when to use it, how a production runs, and what it costs in Morocco in 2026.
Website Redesign in Morocco: 7 Mistakes to Avoid in 2026
The 7 mistakes Moroccan businesses make when redesigning their website, and how to avoid them. A complete guide for decision-makers: process, MAD budget, SEO, timelines.
Logo and Brand Identity Design in Morocco: Guide and Pricing
Logo, style guide, brand identity: what visual identity design in Morocco really covers, the process, the deliverables and the price ranges in 2026.
SEO Pricing in Morocco: How Much Does It Cost in 2026?
Real SEO pricing in Morocco: ranges by service type, what drives the price up or down, billing models, and how to avoid offers that are too good to be true.
Branding Agency in Morocco: Building a Brand That Lasts in 2026
Why branding is the most underestimated investment in Morocco. Full guide: brand strategy, visual identity, design system, MAD pricing, and how to choose the right agency.
Community Management in Morocco: Strategy, Content and Results
What a community manager actually does, how to build a social presence that serves the business in Morocco, which platforms matter, and how to choose your agency.
Digital Agency Morocco: The Complete Guide to Choosing the Right One in 2026
How to choose the best digital agency in Morocco in 2026: objective criteria, city-by-city comparison, red flags to avoid, and questions to ask before signing.
Google Ads Agency in Morocco: The Complete 2026 SEA Guide
How Google Ads works in Morocco, what it costs, how to structure Search, Display and Shopping campaigns, and how to choose a paid-search agency in Casablanca.
Website Redesign KPIs: The Marketing Director's Framework for Moroccan Mid-Market Companies
Which KPIs should you define before launching a website redesign? A complete framework for Moroccan business decision-makers: technical, UX, and business metrics, dashboard setup, baseline, and reporting.
Build a Website in Morocco in 2026: What You Must Know Before You Sign
Everything a Moroccan business needs to know before ordering a website: process, contract, code ownership, SEO, realistic timelines, and the right questions to ask.
How to Brief a Digital Agency in Morocco: Guide + Template
A poorly written brief wastes time and money. Here is how to write an effective digital agency brief in Morocco, with a ready-to-use template.
Best Digital Agencies in Casablanca in 2026
A rigorous selection of Casablanca's top digital agencies for 2026: evaluation criteria, specializations, reference clients, and questions to ask before signing.
Digital Strategy for SMEs in Morocco 2026: Where to Start
No unlimited budget, no in-house digital team: here is how a Moroccan SME can build an effective, ROI-positive digital strategy in 2026.
Ecommerce in Morocco 2026: Key Figures, Platforms & Strategy to Sell Online
Market data in MAD (~$), CMI payment, last-mile logistics, available platforms and a concrete strategy to launch or grow your online store in Morocco in 2026.
SEO Agency in Morocco: How to Rank on google.co.ma in 2026 (Complete Guide)
The complete guide to Morocco SEO: google.co.ma specifics, bilingualism, competition, 7 pillars, and how to choose an SEO agency in Casablanca.
Website Cost in Morocco 2026: Complete Pricing Guide + Rate Card
Brochure site, e-commerce or custom platform: real price ranges on the Moroccan market in 2026, the factors that drive cost, and how to avoid budget surprises.
Why your website is the heart of your digital strategy
A modern website is more than a brochure, it's the central asset that fuels SEO, paid acquisition, brand trust and sales pipelines.
Video Production in Morocco: Choosing the Right Partner
Objectives, choosing the agency, the creative process, shooting and collaboration: the guide to producing a successful brand video in Morocco.
Artificial Intelligence for SMEs in Morocco: The Guide
Why AI has become strategic for Moroccan SMEs, its concrete applications (marketing, customer service, automation), how to implement it and choose the right partner.
Boosting Your Marketing Campaign ROI with AI
How AI-driven campaign scoring optimises acquisition, qualifies leads in real time and aligns marketing and sales for a better return on investment.
Personalized Video Ads: Why to Add Them to Your Marketing
Personalized video boosts engagement, conversions, brand loyalty and customer satisfaction. Here is why and how to integrate it into your marketing strategy.
Instagram Algorithm in Morocco: How to Reach Your Audience
How the Instagram algorithm works, how it treats the Moroccan audience, and the concrete levers (content, hashtags, Reels, darija) to grow your reach in Morocco.
Influencer Marketing in Morocco: What You Need to Know
Local influencers, micro-influencers, engagement and ROI: how to choose the right influence partner in Morocco and tell whether your business is ready to start.