Some offers are hard to explain in text: a financial product, an app feature, an industrial process. Motion design solves this by turning an abstract idea into a 30-to-90-second visual story. In Morocco, it’s a format that instantly sets a brand apart, provided it’s produced well. Here are the essentials.
What is motion design?
Motion design is graphic animation: shapes, text, illustrations and 2D or 3D elements set in motion to tell something. Unlike live-action video, it needs no shoot, set or actors, which makes it ideal for explaining, demonstrating or building a fully controlled brand world.
When to use motion design?
- Explainer video: present a complex product or service simply.
- Brand capsule: set a world and an emotion, like the 3D film we produced for Facop.
- Tutorial / onboarding: guide a user through a feature, like the e-dotation capsule we made for CFG Bank.
- Social media advertising: short, punchy formats designed for the feed.
- Graphics and animated infographics: bring numbers, data or a report to life.
The production process
- Brief and message: define the goal, the audience and the key message.
- Script and storyboard: write the narrative and preview every shot before animating, where 80% of the success is decided.
- Design: create the graphic elements, style and palette.
- Animation: add motion, rhythm and transitions.
- Sound: voice-over, music and sound design that carry the emotion.
- Delivery: formats fit for each channel (16:9, vertical, square).
How much does a motion design video cost in Morocco?
| Type | Indicative range |
|---|---|
| Short social capsule (15-30s) | 5,000 to 15,000 MAD |
| Explainer video (60-90s) | 15,000 to 50,000 MAD |
| Premium / 3D brand capsule | 50,000 MAD and up |
The price depends on duration, graphic complexity (2D vs 3D), the level of voice-over and music, and the care put into the writing. A fully-modelled 3D capsule is nothing like a simple 2D animation, in cost or in impact.
What makes the difference
Good motion design is decided first in the writing and storyboard, not in the effects. A serious studio invests time upfront on message and narrative, masters sound as much as image, and roots the style in your brand identity rather than a generic template.
At Netspace, motion design is part of our content & social and our video craft, with a track record of 3D capsules and explainers for strong brands. To frame your project, let’s talk.
