Risala - WhatsApp Business Platform & Brand Identity
Project overview
Risala (رسالة, "message" in Arabic) gives Moroccan companies a WhatsApp channel assisted by AI. Customers ask a question, confirm an order, book an appointment or track a parcel; the assistant answers from the company's own documents, in French, Arabic or darija, acts in its tools and hands over to the team when a human decision is needed. A joint project of Netspace and our sister agency N0, Risala was designed and built entirely in-house, from the brand to the platform.
Visit risala.proClient
In-house product, Netspace × N0
Date
2026
Industry
SaaS & Conversational Commerce
Services
Naming · Visual identity · UI design · SaaS development · AI · Content & SEO
Risala - WhatsApp Business Platform & Brand Identity process
The challenge
In Morocco, orders, appointments and complaints all go through WhatsApp. A shared phone no longer works once two people answer, menu chatbots put customers off, and cash-on-delivery orders that are never confirmed end up as returns. Companies needed a single, professional WhatsApp channel that answers every message, in darija too, while their team keeps control.
A calm, premium brand
Netspace created the Risala identity, with a glyph made of a rounded vertical bar and a separate circle, the word in very bold Work Sans with IBM Plex Sans Arabic for Arabic, an emerald palette with an amber accent, and a "green glass" universe of 3D objects and augmented photos of modern Morocco, art-directed by Netspace and produced with generative AI image tools. One palette serves the app and the site, in light and dark mode.
A complete WhatsApp platform
Built in-house on the official WhatsApp Cloud API, with embedded signup and coexistence with the WhatsApp Business app, Risala brings a shared inbox with assignment, business hours and away messages; an AI assistant that answers from the company's documents and hands over in one click; voice notes transcribed with a model specialised in darija; appointment slots sent in the conversation; campaigns with Meta-approved templates, proven consent, STOP opt-out in darija, gradual sending and automatic pause if the number's quality drops; COD order confirmation, risk score, abandoned cart reminders and parcel tracking with Moroccan carriers; Click-to-WhatsApp ad attribution, a monthly PDF report and multiple workspaces for agencies.
The result
Risala has been online at risala.pro since September 2026, with pages for eight business sectors, from e-commerce and clinics to schools, restaurants and agencies, a blog of practical guides and plans without commitment. Each company gets one WhatsApp channel where every message finds an answer and the team keeps the final say.
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