Où Sortir - City Guide Platform & Brand Redesign
Project overview
Où Sortir is the guide to restaurants, cafés, bars, hotels and outings in seven Moroccan cities, from Casablanca to Essaouira. An in-house media brand run by Netspace and our sister agency N0 since 2024, it was rebuilt from scratch in 2026 with a "travel notebook" identity, a gouache-style illustration universe, an interactive map, a bilingual platform and tools for venue owners and advertisers.
Visit ousortir.maClient
In-house media, Netspace × N0
Date
2024
Industry
City Guide & Media
Services
Visual identity · Illustration system · UI design · Web platform · SEO & GEO · Social media
Où Sortir - City Guide Platform & Brand Redesign process
The challenge
The first Où Sortir ran on WordPress and had reached its limits. To become a real guide, it needed to help people choose quickly, from a phone, in several cities, with reliable listings, a map and selections, while giving venue owners a way to manage their page and brands a clean, clearly labelled way to advertise.
A travel notebook identity
We kept the original glyph, a pin holding a plate, a fork and a spoon, redrew its letters and gave it a gouache-style version. Around it, the "travel notebook" identity mixes cream paper, ink and terracotta with a souk palette that gives each category its colour, Young Serif, Instrument Sans and Caveat for handwritten notes, and venues shown as postcards with real photos, washi tape and stamps, plus a night mode. The editorial gouache universe of city panoramas, category icons and gouache-style map pins was generated with AI image tools under Netspace's art direction.
A platform built to help you choose
The new site is a very fast static platform on a global CDN with a headless CMS, instant search, an interactive map with custom styling and gouache-style pins, "open now", favourites, a comparison tool, Match and Suggestions to help decide, an AI summary of customer reviews and an events agenda, in French and English. Owners can claim their listing and earn a "Verified listing" badge, an integrated ad server shows card, banner and sidebar formats always labelled "Annonce", and a weekly newsletter is generated automatically. Structured data, sitemaps and llms.txt make it readable by Google and AI engines alike.
The result
The new version has been live since 2 October 2026. Où Sortir lists more than 800 venues in 7 cities, across 9 categories and 29 subcategories, with 37 "best of" selections, over 20 blog articles and a daily updated events agenda. Its Instagram account has been relaunched in the same gouache style, with post and story templates and an editorial calendar.
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